South African travel and tourism cases
- Bennett JA, George R
- ISBN: 9780627025433
- eISBN: N/A
- ePub ISBN: N/A
- 308 Pages | Published: 2004
This book provides relevant, in-depth, authentic southern African cases to help students grasp issues around the management of travel and tourism businesses. It focuses on a range of practical business issues. It focuses on a range of practical business issues including marketing, financial management, operational issues and social and environmental considerations, and it demonstrates the application of key travel and tourism management principles. The student is provided with a "behind-the-scenes" perspective on what is required to manage a travel and tourism business.
How to use this case studies book
Chapter 1. AfriCam.com: the CNN of the bush
Chapter 2. Ashanti Lodge and Travel Centre
Chapter 3. The Broadwalk Casino and Entertainment World
Chapter 4. Hail Caesars
Chapter 5. The Cape of Storms
Chapter 6. Cape Town International Convention Centre
Chapter 7. The Cradle of Humankind: the development of a world heritage site
Chapter 8. Drifters: the best way to see Africa
Chapter 9. eTravel
Chapter 10. Grassroute Tours
Chapter 11. kulula.com: now anyone can fly
Chapter 12. Branding and positioning of the Nelson Mandela Metro
Chapter 13. Robben Island: the conscience of a nation
Chapter 14. Changing the face of the travel industry in South Africa: the case of Seekers Travel
Chapter 15. Shamwari Game Reserve: pride of the Eastern Cape
Chapter 16. White Shark Ecoventures: smile for the camera
Chapter 17. Soweto set to lure tourists
Chapter 18. Starlight Cruises
Chapter 19. Sun International South Africa's financial statements: a trend analysis from 1996 to 2000
Chapter 20. Medical tourism: Surgeon & Safari
Chapter 21. Branding tourist destinations: KwaZulu-Natal
Chapter 22. Witwatersrand National Botanical Garden
Chapter 23. Worcester Food and Wine Festival
Glossary of abbreviations and acronyms
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
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