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  • Business communication in perspective
  • Rudansky-Kloppers S
  • ISBN: 9781869280116
  • eISBN: N/A
  • ePub ISBN: N/A
  • 264 Pages | Published: 2002

A straightforward approach to the fundamentals of business communication. Includes a logical and easy to follow presentation of key learning areas, practical examples, and self-assessment questions at the end of each chapter. Provides a series of case studies that illustrate the main issues. For lecturers only Click here to order your desk copy.

PART 1 Communication in the business environment

Chapter 1 Business communication as a field of study

Chapter 2 The communication model

Chapter 3 Body language as a mode of nonverbal communication

Chapter 4 Multicultural communication in business

Chapter 5 Communication channels within a company

PART 2 Verbal communication as a mode of interaction

Chapter 6 Preparing to interact

Chapter 7 Oral communication in business

Chapter 8 Written communication in business

PART 3 Public relations and the marketing communication campaign

Chapter 9 Persuasive interaction and ethical considerations

Chapter 10 Public relations

Chapter 11 The marketing communication campaign

Chapter 12 Review

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