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  • Understanding microeconomics
  • Mohr P, Seymore R
  • ISBN: 9780627029431
  • eISBN: 9780627030314
  • ePub ISBN: 9780627031342
  • 270 Pages | Published: 2012

In microeconomics, the decisions and functioning of individual consumers and households (what to do, what to buy, etc.), and firms or other organisations (what goods to produce, how to produce them, what prices to charge, etc.) are considered. It includes the study of the demand, supply and prices of individual goods and services such as petrol, maize, haircuts and medical services. Understanding microeconomics is a comprehensive introduction to microeconomics in general, set against a contemporary South African background. The easy style and many practical examples make the content extremely accessible. The book covers all the material usually prescribed for introductory courses, and it lays a solid foundation for intermediate and advanced studies in economics. A companion to this book, Understanding macroeconomics, is also available.

Chapter 1 What economics is all about
Chapter 2 Important concepts, issues and relationships
Chapter 3 Demand, supply and prices
Chapter 4 Demand and supply in action
Chapter 5 Elasticity
Chapter 6 The theory of demand: the utility approach
Chapter 7 The theory of demand: the indifference approach
Chapter 8 Background to supply: production and cost
Chapter 9 Market structure: overview and perfect competition
Chapter 10 Market structure 2: monopoly and imperfect competition
Chapter 11 The labour market

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Important concepts



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