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  • Entrepreneurial skills
  • Dhliwayo S, Mmako NM, Radipere S, Shambare R
  • ISBN: 9780627034572
  • eISBN: N/A
  • ePub ISBN: 9780627034589
  • 216 Pages | Published: 2017

Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage a business successfully. Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of the entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid distorted concepts about what is required to be an effective business owner.

 

Contents include the following:

•           Setting realistic goals and achieving them

•           Networking

•           Leadership and management

•           Creativity and innovation

•           Operations management

 

Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practising entrepreneurs to deal with the challenges, and develop the necessary skills for running a business.

PART 1

Chapter 1 The entrepreneur

Chapter 2 Skills set of an entrepreneur

Chapter 3 Setting business goals

Chapter 4 Networking in entrepreneurship

Chapter 5 Entrepreneurial leadership and management

Chapter 6 Creativity and innovation: the driving force in entrepreneurship

 

PART 2

Chapter 7 Marketing and sales

Chapter 8 Operations management

Chapter 9 Handling legal issue

Chapter 10 Financial skills

 

Supplementary material available for this title includes:

• PowerPoint presentations for all chapters (the slides provided a basic outline of the coverage of the prescribed textbook to assist you with your lectures)

• Suggested answers to Discussion questions 

• Suggested answers to Case study questions 

• Suggested answers to Multiple choice questions 

• Jpegs of all figures and tables



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