Entrepreneurship and small businesses are vital determinants of sustainable economic growth, particularly in emerging economies, and are acknowledged as engines driving competitiveness and job creation. Countries that have encouraged and nurtured both of these have stronger economies and are more resilient. Entrepreneurship and small business management focuses on developing the important skills necessary for entrepreneurs to succeed at doing business in emerging economies.
Entrepreneurship and small business management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding.
Contents include the following:
· Starting a business
· Entrepreneurial skills
· Social entrepreneurship
· Green economy
Entrepreneurship and small business management aims to provide students of today with competencies to foster entrepreneurship.
SECTION A: THE ENTREPRENEURIAL IDEAS AND CONTEXTUAL NATURE OF ENTREPRENEURSHIP
Chapter 1: The business case for entrepreneurship and small businesses in emerging economies
Chapter 2: Small business start-ups in emerging economies
Chapter 3: Feasibility analysis for small businesses within emerging economies
Chapter 4: Essential success factors in entrepreneurship for emerging economies
Chapter 5: Challenges of starting a business in an emerging economy
Chapter 6: Entrepreneurial strategies for small businesses within emerging economies
Chapter 7: Strategic planning
Chapter 8: Entrepreneurial skills
Chapter 9: Creativity and innovation
Chapter 10: Ethics, governance and sustainability
SECTION B: ENTERPRISE FUNCTIONS
Chapter 11: Small-business marketing
Chapter 12: Communication and building relationships with stakeholders for the small business within developing economies
Chapter 13: Human resources management
Chapter 14: Entrepreneurial finance
Chapter 15: Entrepreneurial growth
Chapter 16: Enterprise development
SECTION C: TYPES OF BUSINESS FOCUS
Chapter 17: Tourism
Chapter 18: Franchising
Chapter 19: The family business
Chapter 20: Corporate entrepreneurship
Chapter 21: Social entrepreneurship
SECTION D: PLANS AND CASE STUDIES
Chapter 22: The business plan
Chapter 23: Business cases in the African context
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