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  • Effective communication 2/e
  • Erasmus-Kritzinger L, Bowler A, Goliath D
  • ISBN: 9780627031007
  • eISBN: N/A
  • ePub ISBN: N/A
  • 368 Pages | Published:


 The Department of Higher Education and Training has given Effective Communication full and unconditional approval so you can start placing your orders now!


Effective Communication has been updated to comprehensively cover the new curriculum for Management Communication N4 and Communication N4. All content and practical assessments in the new edition are mapped to the learning outcomes in line with the detailed guidelines issued by the Department of Higher Education and Training. Stock should be available in late January, but, inspection copies will be available in early January. Email your contact details, address and subject details to

We also have full lecturer support material available for the new edition:

 · PowerPoint® slides

· Lecturer Guide with full solutions for exercises, practical applications & case  studies in textbook

· Curriculum Matrix with content and assessments mapped to learning outcomes


· Electronic options available – please enquire by emailing

· Wholesale price available on request



Chapter 1   Basic principles of communication

Chapter 2   Interpersonal relationships and social interaction

Chapter 3   Organisational communication

Chapter 4   Interviewing

Chapter 5   The mass media

Chapter 6   Advertising and advertising correspondence

Chapter 7   Meeting procedures and correspondence

Chapter 8   Language usage

Chapter 9   Concise communication

Chapter 10 Business letters

Chapter 11 Reports

Chapter 12 Critical evaluation of written and visual material

Chapter 13 Critical evaluation of auditive and oral communication: development of listening and speaking skills

Chapter 14 Case studies 

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

Please click on the link below to access the Lecturer Support Material (LSM) portal:

LSM Portal

If this is the first time you access Van Schaik Publishers LSM, you will need to register and set up a profile. Once your registration has been approved you will be sent an email and will then be able to request access to the resources you need for a particular book. You will also be able to request access to the resources of additional books using your profile.

We welcome any suggestions regarding new or additional resources. For any queries or feedback please contact our digital publisher at The material available varies from book to book and may also be developed further over time.

If you are uncertain about the registration and access request procedures, please download the LSM Manual.

LSM Manual

Lecturer Support Material is available free to lecturers who lecture on courses where the book is prescribed but samples are also available should you wish to review what is available as part of your prescribed book selection process. Please contact your Marketer for access to the sample LSM.

Student requests for LSM will not be entertained and any attempts by students to access lecturer support material will be reported to a student’s lecturer or to the Head of Department.