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  • Effective communication - Empowering the workforce 2/e
  • Swart M, Hairbottle M, Scheün R, Erasmus-Kritzinger L
  • ISBN: 9780627031007
  • eISBN: N/A
  • ePub ISBN: 9780627037078
  • 440 Pages | Published: 2019

Effectively communicating a message, whether verbal or non-verbal, needs preci­sion. Professionally, the accuracy of the message becomes even more important as business decisions will be made based on the information received, which will influ­ence the success of the organisation and its employees. Effective communication – empowering the workforce offers a comprehensive, up-to-date and relevant com­munication text, engaging readers through both a theoretical and an applied lens.

Effective communication – empowering the workforce carefully blends technological awareness and ability with basic communication skills and practices. It provides numerous samples of various formal documents, business letters, reports, propos­als, paragraphs and email correspondence and theory. Video clips on most topics are also provided, along with case studies, examples and illustrations that facilitate better understanding.

Contents include the following:

• Communication principles

• Interpersonal relationships

• Interviews

• Advertising

• Meeting procedures and correspondence

• Concise communication/short messages

• Language usage and editing of written materials

• Oral communication

Effective communication – empowering the workforce is aimed at students and em­ployees, including those at executive management level.

Chapter 1   Basic principles of communication

Chapter 2   Interpersonal relationships and social interaction

Chapter 3   Organisational communication

Chapter 4   Interviewing

Chapter 5   The mass media

Chapter 6   Advertising and advertising correspondence

Chapter 7   Meeting procedures and correspondence

Chapter 8   Language usage

Chapter 9   Concise communication

Chapter 10 Business letters

Chapter 11 Reports

Chapter 12 Critical evaluation of written and visual material

Chapter 13 Critical evaluation of auditive and oral communication

Chapter 14 Case studies 

Supplementary material available for this title includes:

• PowerPoint presentations for all chapters (the slides provided have been developed to assist you with lectures)

• Jpegs of all figures and tables

• A Facilitator's guide is being developed and will be made available during 2019



All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

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