Integrated Marketing Communication 4/e
- Van Heerden N, Mulder D, Sephapho C
- ISBN: 9780326033322
- eISBN: N/A
- ePub ISBN: 9780627033339
- 336 Pages | Published: 2019
In this book, we examine the traditional components of the marketing communication mix and how these components are applied within the marketing environment.
Integrated marketing communication features topics such as advertising, media management, personal selling, sales promotion, public relations and publicity, sponsorship, direct marketing as well as digital communication within the context of South Africa. The approach used in illustrating marketing knowledge aims to inspire the reader to engage with the information and contextualise it within their sphere of study or business.
This edition provides theoretical advancements and scrutinises the unique use of marketing communication within the South Africa market. This edition will be useful for students, practitioners and key decision makers in business.
Price to be confirmed
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