
Entrepreneurial skills 2/e
- Mmako NM, Sambo W, Shambare R
- ISBN: 9780627038037
- eISBN: N/A
- ePub ISBN: 9780627038044
- 224 Pages | Published: 2020
FORTHCOMING TITLE: NEW EDITION
Entrepreneurs build businesses to fulfil
dreams for themselves, their families, their employees and their community.
Their business lives therefore have an impact on a wide range of people. Entrepreneurial
skills focuses on the essential concepts and skills
needed to grow and manage a business successfully.
Entrepreneurial skills presents
current, relevant content in unique and interesting ways. It draws from
real-world examples to introduce the reality of the entrepreneurial life so
that the reader will better understand his or her motivations for starting a
business and avoid distorted concepts about what is required to be an effective
business owner.
Contents include the following:
·
Opportunity recognition
·
Setting realistic goals
and achieving them
·
Networking
·
Leadership and management
·
Creativity and innovation
·
Handling legal issues
Entrepreneurial skills will
equip undergraduates at universities and universities of technology as well as practicing
entrepreneurs to deal with the challenges, and to develop the necessary skill
set for running a business.
Supplementary material available for this title includes:
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