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  • Entrepreneurial skills 2/e
  • Mmako NM, Sambo W, Shambare R
  • ISBN: 9780627038037
  • eISBN: N/A
  • ePub ISBN: 9780627038044
  • 224 Pages | Published: 2020

FORTHCOMING TITLE: NEW EDITION

Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage a business successfully.

Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of the entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid distorted concepts about what is required to be an effective business owner.

Contents include the following:

·         Opportunity recognition

·         Setting realistic goals and achieving them

·         Networking

·         Leadership and management

·         Creativity and innovation

·         Handling legal issues

Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practicing entrepreneurs to deal with the challenges, and to develop the necessary skill set for running a business.


 




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