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  • Effective communication
  • Erasmus-Kritzinger L, Bowler A, Goliath D
  • ISBN: 9781874940456
  • eISBN: 9780627030970
  • ePub ISBN: 9780627032493
  • 368 Pages | Published: 2002

This is the essential guide for office managers, secretaries and students intending to follow a business career.


The subject matter covers all the important aspects of efficient management and dealing with customers and clients effectively.

  • Interviews, the mass media, advertising, advertisements, meeting procedures, business letters and reports are discussed in detail.
  • Practical hints are provided for good language usage and editing.
  • The subject matter focuses on problems and deficiencies in South African businesses.
  • Case studies and practical applications offer students the opportunity to test their newly acquired knowledge.
  • The comprehensive bibliography offers a wide range of extra reading on these topics.

1.   Basic principles of communication Who's communicating with whom and how?
2.   Interpersonal relationships and social interaction Getting on with people at work
3.   Organisational communication Better communication from top to bottom and vice versa
4.   Interviews Getting your message across
5.   The mass media The information explosion
6.   Advertising, advertisement and notices The power of persuasion
7.   Meeting procedures and correspondence Getting it right
8.   Language usage Saying what you mean
9.   Concise business communication media Keeping it short and to the point
10. Business letters Putting pen to paper
11. Reports Putting the facts on record
12. Editing written material Polishing it to perfection
13. Oral communication Having your say with confidence
14. Case studies Test our knowledge

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

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LSM Portal

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LSM Manual

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