Tel: 012 342 2765 |

  • Effective school marketing
  • Bisschoff T, Du Plessis P, Smith E
  • ISBN: 9780627025754
  • eISBN: N/A
  • ePub ISBN: N/A
  • 132 Pages | Published: 2004

This book is an essential resource for education students, practitioners and policy makers in the education, training and skills development arena. School managers will find it extremely useful as it not only ensures the immediate benefits of a school marketing approach to school management, such as successful fundraising, but also contributes to long-term, whole school development. The book is written in an accessible manner, and readers will be able to apply the contents in their own school situation.

CHAPTER 1: Reflections on school marketing: an introduction
CHAPTER 2: Developing a marketing culture in a school
CHAPTER 3: Establishing a marketing plan
CHAPTER 4: Market research
CHAPTER 5: Budgeting in school marketing
CHAPTER 6: Fundraising
CHAPTER 7: Promotional approaches and techniques
Appendix A Example of a flyer in the form of a bookmark
Appendix B Open day flyer
Appendix C Information brochure
Appendix D Information flyer
Appendix E School newspaper
Appendix F College newspaper
Appendix G College prospectus

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

Please click on the link below to access the Lecturer Support Material (LSM) portal:

LSM Portal

If this is the first time you access Van Schaik Publishers LSM, you will need to register and set up a profile. Once your registration has been approved you will be sent an email and will then be able to request access to the resources you need for a particular book. You will also be able to request access to the resources of additional books using your profile.

We welcome any suggestions regarding new or additional resources. For any queries or feedback please contact our digital publisher at The material available varies from book to book and may also be developed further over time.

If you are uncertain about the registration and access request procedures, please download the LSM Manual.

LSM Manual

Lecturer Support Material is available free to lecturers who lecture on courses where the book is prescribed but samples are also available should you wish to review what is available as part of your prescribed book selection process. Please contact your Marketer for access to the sample LSM.

Student requests for LSM will not be entertained and any attempts by students to access lecturer support material will be reported to a student’s lecturer or to the Head of Department.