Given the global nature of business in today's rapidly expanding, technologically proliferate environment, the ability to communicate professionally is paramount. Developing and enhancing the indispensable skills of written and oral communication enable business personnel to reflect a positive image for their company and encourage trust in the services being offered. Essential business communication provides direction in professional communication and recognizes it as a vital part of effective business practice.
Essential business communication is designed specifically for the South African professional who has to inform, persuade, advise, confirm business decisions, request information and register complaints about goods or services, among others, in a style that is not only forthright and honest, but also conveys a pleasant and helpful tone that will invite further interaction and involvement.
Contents include the following:
General grammar, punctuation and style, and common spelling errors
Writing business letters and emails
- Researching and writing reports, including designing tables and graphs
- Public speaking and presentations
- Preparing visual aids
- Constructing a successful curriculum vitae
Essential business communication is aimed at undergraduate students in communication and English.
Chapter 1: Introduction
Chapter 2: Learning to love language
Chapter 3: Writing business letters
Chapter 4: Researching and writing reports
Chapter 5: Designing tables and graphs for reports
Chapter 6: Small-group dynamics
Chapter 7: Oral communication
Chapter 8: Speech preparation
Chapter 9: Public-speaking delivery
Chapter 10: Visual aids
Chapter 11: Visual design
Chapter 12: Gender and culture: language awareness in the workplace
Chapter 13: Selling yourself: constructing a successful CV
Supplementary material available for this title includes:
Suggested answers to textbook questions
JPEGs of all figures and tables
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
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