- discusses the development of sales and marketing skills in the southern African business environment;
- is unique as it presents the theory on both sales and marketing in one concise book;
- provides southern African examples and case studies;
- is written in simple, clear language which makes it easy to read and accessible to business management students and practitioners in the sales and marketing fields;
- includes a comprehensive glossary of the terms discussed in the book.
Chapter 1: Introduction to sales and marketing
Chapter 2: The three sales environments
Chapter 3: Communication in sales
Chapter 4: The sales process
Chapter 5: Sales and territory management
Chapter 6: Technology in sales
Chapter 7: The marketing concept
Chapter 8: Marketing research
Chapter 9: The marketing mix
Chapter 10: Product management
Chapter 11: Product development
Chapter 12: The product life cycle
Chapter 13: Distribution in the marketing mix
Chapter 14: Pricing decisions
Chapter 15: Promotion
Supplementary material available for this title includes:
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
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LSM Portal
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We welcome any suggestions regarding new or additional resources. For any queries or feedback please contact our digital publisher at lsm@vanschaiknet.com. The material available varies from book to book and may also be developed further over time.
If you are uncertain about the registration and access request procedures, please download the LSM Manual.
LSM Manual
Lecturer Support Material is available free to lecturers who lecture on courses where the book is prescribed but samples are also available should you wish to review what is available as part of your prescribed book selection process. Please contact your Marketer for access to the sample LSM.
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