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  • Fundamentals of sales and marketing
  • Engelbrecht E
  • ISBN: 9781869284596
  • eISBN: 9780627031458
  • ePub ISBN: N/A
  • 200 Pages | Published: 2005

The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person’s ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the southern African business environment.
Fundamentals of Sales and Marketing:
  • discusses the development of sales and marketing skills in the southern African business environment;
  • is unique as it presents the theory on both sales and marketing in one concise book;
  • provides southern African examples and case studies;
  • is written in simple, clear language which makes it easy to read and accessible to business management students and practitioners in the sales and marketing fields;
  • includes a comprehensive glossary of the terms discussed in the book.

Chapter 1: Introduction to sales and marketing
Chapter 2: The three sales environments
Chapter 3: Communication in sales
Chapter 4: The sales process
Chapter 5: Sales and territory management
Chapter 6: Technology in sales
Chapter 7: The marketing concept
Chapter 8: Marketing research
Chapter 9: The marketing mix
Chapter 10: Product management
Chapter 11: Product development
Chapter 12: The product life cycle
Chapter 13: Distribution in the marketing mix
Chapter 14: Pricing decisions
Chapter 15: Promotion

Supplementary material available for this title includes:

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

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