Guide to passing marketing, A
- Strydom JW
- ISBN: 9781869280079
- eISBN: N/A
- ePub ISBN: N/A
- 94 Pages | Published: 2002
Chapter 1. Marketing: An overview
Chapter 2. The marketing environment
Chapter 3. Consumer buyer behaviour
Chapter 4. Market segmentation, market targeting and positioning
Chapter 5. Market information and marketing research
Chapter 6. Product decisions
Chapter 7. Distribution channel decisions
Chapter 8. The marketing communication decision
Chapter 9. The pricing decision
Chapter 10. Managing the marketing strategy
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