Introduction to sales and marketing strategy
- Engelbrecht E
- ISBN: 9781869286101
- eISBN: N/A
- ePub ISBN: N/A
- 63 Pages | Published: 2007
Chapter 1: What is a sales strategy?
Chapter 2: What is a marketing strategy?
Chapter 3: Implementing a sales or marketing strategy
Chapter 4: Monitoring a sales or marketing strategy
Chapter 5: The impact of the Internet on sales and marketing strategies
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