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  • Marketing research 2/e
  • Cant M, Gerber-Nel C, Nel D, Kotzé T
  • ISBN: 9781869285692
  • eISBN: 9780627031434
  • ePub ISBN: N/A
  • 249 Pages | Published: 2005

1. Introduction to marketing research 2. The marketing research process 3. Conducting secondary research 4. Methods for conducting primary research 5. Measurement concepts and questionnaire design 6. Sampling and fieldwork 7. Data preparation and data analysis 8. Reporting research results

Supplementary material available for this title includes:



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