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  • Business management 2/e
  • Marx S, Van Rooyen DC, Bosch JK, Reynders HJJ
  • ISBN: 9780627023194
  • eISBN: N/A
  • ePub ISBN: N/A
  • 797 Pages | Published: 1998

This new, completely revised edition incorporates the many changes and reforms in South Africa with a direct impact on business management. The book centres on three major themes: What is a business enterprise? How is a business enterprise established? How is it managed?

This new edition meets the needs of tertiary academic institutions for an introductory work on the structure and principles of business management. At the same time it serves as a reference for training in other disciplines. The book also offers background and practical guidelines for practising business people, business leaders and entrepreneurs on how to manage their enterprises successfully.


1. The field of study of business management: introductory views

2. The enterprise and its environments

3. The enterprise and its field of business

4. The vision, mission and goals of enterprises


5. The choice of a form of enterprise and establishment procedures

6. Costs as basis for the planning and establishment of enterprises

7. The selection and development of a product mix

8. The choice of a location

9. Production decisions in establishing an enterprise

10. The emergence of large-scale operating units and the combination of enterprises


11. General and strategic management

12. Purchasing management

13. Production and operations management

14. Human resources management

15. Marketing management

16. Public relations management

17. Introduction to financial management

18. Financial management decisions

19. Information management


20. Entrepreneurship

21. The small business enterprise: occurrence, establishment and management

22. The business audit

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

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