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  • Contemporary cases in Southern African marketing 3/e
  • Klopper HB, Viljoen K (Editors)
  • ISBN: 9780627033285
  • eISBN: N/A
  • ePub ISBN: 9780627034794
  • 156 Pages | Published: 2016

The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to anorganisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy.


Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader’s attention towards the most important points.


Contemporary cases in Southern African marketing is aimed at undergraduate and postgraduate students of marketing.



MillerCoors: Marketing beer the South African way

Professor Danie Petzer (University of Pretoria) & Dr Stephen Graham Saunders (Monash University, Australia)


Rebranding Mediclinic Southern Africa

Associate Professor Ilse Niemann Struweg (Monash University)


Vigo Malt Soft Drink

Professor Danie Petzer (University of Pretoria) & Stefanie Kühn (North-West University - Potchefstroom)


Harvey World Travel

Dr Kim Viljoen (University of Fort Hare)


The South African Police Service (SAPS)

Professor Adele Berndt (Jönköping International Business School)


KOVL Security Services

Dr Willie Tafadzwa Chinyamurindi (University of Fort Hare)


Bidvest Bank

Dr Corne Meintjes (Durban University of Technology)


Eastern Cape Parks and Tourism Agency

Dr Kim Viljoen (University of Fort Hare)



Professor Adele Berndt (Jönköping International Business School)


The black township consumer market in South Africa

Marlene Bogaards (Monash University)



Professor HB Klopper (Monash University)



Professor HB Klopper (Monash University)


The Standard Bank of South Africa

Professor Madele Tait (NMMU)



Supplementary material available for this title includes:

Suggested answers to Case study questions

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

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