e-Commerce is a broad term that covers all business activities that use the internet as the platform for conducting exchanges or forming and maintaining relationships. It encompasses social media, the sharing economy, mobile applications, e-tailing, the changes to business models and developments such as wearables, and is a rapidly growing component of business education. The separation between real and virtual worlds is becoming more intangible as we rapidly face a new world of integrated technology. e-Commerce provides a solid grounding in this dynamic discipline as well as tools and techniques to leverage for e-commerce business success.
e-Commerce is written from the perspective of a developing country and makes use of many South African examples. It uncovers the main business drivers that practitioners need to be aware of in this rapidly developing field, from an overview of the e-commerce environment and the digital business models and strategies that have emerged from it, to an in-depth look at the strategic drivers for digital and social marketing, operations and emerging trends in the digital future.
Contents
include the following:
• The local and regional e-commerce
environment
• Digital business models and the
e-value chain
• Consumer behaviour online
• Research and Big Data
• Digital marketing, advertising and
branding on the internet
• Special developments in areas such
as pricing and services
• The macro-environment, e-commerce
and the law
• The digital future
e-Commerce is aimed at students who already have an understanding of general business theory, specifically basic concepts in economics, marketing and management.
Section 1 The fundamentals
Chapter
1 The e-commerce environment
Chapter
2 Digital business models
Chapter
3 e-Tailing and the e-value chain
Section 2 Digital marketing
Chapter
4 Consumer behaviour online
Chapter
5 e-Research and database marketing
Chapter
6 Digital marketing, advertising and branding on the internet
Chapter
7 Pricing
Chapter
8 Services
Chapter
9 Strategic choices in e-commerce
Section 3 e-Commerce and the macroenvironment
Chapter
10 Macroenvironment and the digital divide
Chapter
11 e-Commerce and the law
Section 4 Looking forward
Chapter
12 Digital future
Supplementary material available for this title includes:
- PowerPoint outline slides
- PowerPoint developed slides
- NEWLY ADDED: PowerPoint developed slides (Chapters 10-12)
- Figures and tables (JPEG format)
- Testbank
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
Please click on the link below to access the Lecturer Support Material (LSM) portal:
LSM Portal
If this is the first time you access Van Schaik Publishers LSM, you will need to register and set up a profile. Once your registration has been approved you will be sent an email and will then be able to request access to the resources you need for a particular book. You will also be able to request access to the resources of additional books using your profile.
We welcome any suggestions regarding new or additional resources. For any queries or feedback please contact our digital publisher at lsm@vanschaiknet.com. The material available varies from book to book and may also be developed further over time.
If you are uncertain about the registration and access request procedures, please download the LSM Manual.
LSM Manual
Lecturer Support Material is available free to lecturers who lecture on courses where the book is prescribed but samples are also available should you wish to review what is available as part of your prescribed book selection process. Please contact your Marketer for access to the sample LSM.
Student requests for LSM will not be entertained and any attempts by students to access lecturer support material will be reported to a student’s lecturer or to the Head of Department.