Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage a business successfully. Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of the entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid distorted concepts about what is required to be an effective business owner.
Contents include the following:
• Setting realistic goals and achieving them
• Leadership and management
• Creativity and innovation
• Operations management
Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practising entrepreneurs to deal with the challenges, and develop the necessary skills for running a business.
Chapter 1 The entrepreneur
Chapter 2 Skills set of an entrepreneur
Chapter 3 Setting business goals
Chapter 4 Networking in entrepreneurship
Chapter 5 Entrepreneurial leadership and management
Chapter 6 Creativity and innovation: the driving force in entrepreneurship
Chapter 7 Marketing and sales
Chapter 8 Operations management
Chapter 9 Handling legal issue
Chapter 10 Financial skills
Supplementary material available for this title includes:
• PowerPoint presentations for all chapters (the slides provided a basic outline of the coverage of the prescribed textbook to assist you with your lectures)
• Suggested answers to Discussion questions
• Suggested answers to Case study questions
• Suggested answers to Multiple choice questions
• Jpegs of all figures and tables
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
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