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  • Entrepreneurship - A South African perspective 4/e
  • Nieuwenhuizen C, Nieman GH
  • ISBN: 9780627035937
  • eISBN: N/A
  • ePub ISBN: 9780627035944
  • 557 Pages | Published: 2018

Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business and without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution. Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur.

Entrepreneurship – a South African perspective describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. In this fourth edition, all the chapters have been updated and some chapters, including those on international business opportunities and legal aspects, have been substantially revised. Exercises, activities and numerous case studies based on the latest research in South Africa are included.

Contents include the following:

· Seeing, locating, measuring and opening the window of opportunity

· Developing the business plan

· Determining the resources required

· Fair trade, competition and consumer protection

· The role of national government in developing and enabling the small business environment

· Controlling and planning for growth

· Key issues of business success or failure

· E-commerce opportunities

· Corporate entrepreneurship in South Africa

Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.

Cecile Nieuwenhuizen has previously held the position of head of the Department of Business Management at both Unisa and the    University of Johannesburg (UJ). Currently she is the postgraduate and research coordinator in the Department of Business Management at UJ. She obtained her MBL at the Unisa Graduate School of Business Leadership and her PhD in Business Management from the former Potchefstroom University. She is on the editorial board of various academic journals.

The late Gideon Nieman was a professor emeritus and former head of the Department of Business Management at the University of Pretoria. His qualifications included a BCom (Accounting) and an MBA from the University of Pretoria, and a PhD from the former Vista University in South Africa. He passed away in 2017.




CHAPTER 1 The nature and development of entrepreneurship

CHAPTER 2 The entrepreneur



CHAPTER 3 Creativity and innovation 

CHAPTER 4 The window of opportunity 

CHAPTER 5 The business plan

CHAPTER 6 Resources for entrepreneurs 

CHAPTER 7 Legal obligations and legislation affecting entrepreneurs 

CHAPTER 8 Getting started 

CHAPTER 9 Financing an entrepreneurial venture 

CHAPTER 10 Networking and support



CHAPTER 11 Entering the family business 

CHAPTER 12 Buying a franchise

CHAPTER 13 The business buyout



CHAPTER 14 Managing growth

CHAPTER 15 Growth strategies and options

CHAPTER 16 Business failure and turnaround measures

CHAPTER 17 Harvesting and exiting the venture 

CHAPTER 18 International business opportunities 

CHAPTER 19 E-commerce opportunities



CHAPTER 20 Corporate entrepreneurship






Supplementary material available for this title includes:

• PowerPoint presentations for all chapters (the slides provided have been developed to assist you with your lectures)

• Suggested answers to Textbook questions

• A Test Bank (including memorandum)

• Jpegs of all figures and tables 

All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.

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