Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business and without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution. Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur.
Entrepreneurship – a South African perspective describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. In this fourth edition, all the chapters have been updated and some chapters, including those on international business opportunities and legal aspects, have been substantially revised. Exercises, activities and numerous case studies based on the latest research in South Africa are included.
Contents include the following:
· Seeing, locating, measuring and
opening the window of opportunity
· Developing the business plan
· Determining the resources required
· Fair trade, competition and
consumer protection
· The role of national government in
developing and enabling the small business environment
· Controlling and planning for growth
· Key issues of business success or
failure
· E-commerce opportunities
· Corporate entrepreneurship in South
Africa
Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.
Cecile Nieuwenhuizen has previously held the position of head of the Department of Business Management at both Unisa and the University of Johannesburg (UJ). Currently she is the postgraduate and research coordinator in the Department of Business Management at UJ. She obtained her MBL at the Unisa Graduate School of Business Leadership and her PhD in Business Management from the former Potchefstroom University. She is on the editorial board of various academic journals.
The late Gideon Nieman was a professor emeritus and former head of the Department of Business Management at the University of Pretoria. His qualifications included a BCom (Accounting) and an MBA from the University of Pretoria, and a PhD from the former Vista University in South Africa. He passed away in 2017.
PART A:
ENTREPRENEURSHIP AND ENTREPRENEURS
CHAPTER 1 The nature and development of entrepreneurship
CHAPTER 2 The entrepreneur
PART B:
THE ENTREPRENEURIAL PROCESS
CHAPTER 3 Creativity and innovation
CHAPTER 4 The window of
opportunity
CHAPTER 5 The business plan
CHAPTER 6 Resources for entrepreneurs
CHAPTER 7 Legal obligations and
legislation affecting entrepreneurs
CHAPTER 8 Getting started
CHAPTER 9 Financing an
entrepreneurial venture
CHAPTER 10 Networking and support
PART C: ALTERNATIVE ROUTES TO ENTREPRENEURSHIP
CHAPTER 11 Entering the family business
CHAPTER 12 Buying a franchise
CHAPTER 13 The business buyout
PART D: POST-START-UP CHALLENGES
CHAPTER 14 Managing growth
CHAPTER 15 Growth strategies and options
CHAPTER 16 Business failure and turnaround measures
CHAPTER 17 Harvesting and exiting the venture
CHAPTER 18 International business
opportunities
CHAPTER 19 E-commerce
opportunities
PART E:
CORPORATE ENTREPRENEURSHIP
CHAPTER 20 Corporate entrepreneurship
PART F: CASE STUDIES
Supplementary material available for this title includes:
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• Suggested answers to Textbook questions
• A Test Bank (including memorandum)
• Jpegs of all figures and tables
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
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