Entrepreneurship and small
businesses are vital determinants of sustainable economic growth, particularly
in emerging economies, and are acknowledged as engines driving competitiveness
and job creation. Countries that have encouraged and nurtured both of these
have stronger economies and are more resilient. Entrepreneurship
and small business management focuses on developing the important skills
necessary for entrepreneurs to succeed at doing business in emerging economies.
Entrepreneurship and small business management
provides a balanced theory and practical approach to help budding entrepreneurs
develop thriving businesses. Fundamental aspects such as innovation and
creativity are discussed as well as entrepreneurial strategies. The concluding
section covers the essence of the business plan as well as relevant case
studies, which are presented as a way of ensuring understanding.
Contents include the following:
· Starting
a business
· Entrepreneurial
skills
· Finance
· Social
entrepreneurship
· Green
economy
· Governance
· Sustainability
Entrepreneurship
and small business management aims to provide students of today with
competencies to foster entrepreneurship.
SECTION
A: THE
ENTREPRENEURIAL IDEAS AND CONTEXTUAL NATURE OF ENTREPRENEURSHIP
Chapter 1: The
business case for entrepreneurship and small businesses in emerging economies
Chapter 2: Small
business start-ups in emerging economies
Chapter 3:
Feasibility analysis for small businesses within emerging economies
Chapter 4:
Essential success factors in entrepreneurship for emerging economies
Chapter 5:
Challenges of starting a business in an emerging economy
Chapter 6:
Entrepreneurial strategies for small businesses within emerging economies
Chapter 7:
Strategic planning
Chapter 8:
Entrepreneurial skills
Chapter 9:
Creativity and innovation
Chapter 10:
Ethics, governance and sustainability
SECTION B: ENTERPRISE FUNCTIONS
Chapter 11:
Small-business marketing
Chapter 12:
Communication and building relationships with stakeholders for the small
business within developing economies
Chapter 13:
Human resources management
Chapter 14:
Entrepreneurial finance
Chapter 15:
Entrepreneurial growth
Chapter 16:
Enterprise development
SECTION C: TYPES OF BUSINESS FOCUS
Chapter 17: Tourism
Chapter 18:
Franchising
Chapter 19: The family business
Chapter 20: Corporate entrepreneurship
Chapter 21: Social entrepreneurship
SECTION D: PLANS AND CASE STUDIES
Chapter 22: The business plan
Chapter 23: Business cases in the African context
Supplementary material available for this title includes:
• PowerPoint Templates for all chapters (these templates are outlines to assist you with your lectures)
• Suggested answers to questions in the textbook
• Test Bank with memorandum
• Additional Green Economy chapter with memorandum
• Jpegs of all figures and tables
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
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