Communicating @ work - Boosting your spoken, written and visual impact 4/e
- Grant T, Borcherds R
- ISBN: 9780627037115
- eISBN: N/A
- ePub ISBN: 9780627037122
- 304 Pages | Published: 2019
Communicating @ work unpacks the various and complex communication challenges in today’s multicultural and technological working environment.
It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace.
Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management.
Topics include the following:
· Global perspectives: multilingual, multimodal and multicultural communications
· Presentations: individual, group and impromptu
· Interviewing: active listening, perception and questioning strategies
· Teamwork: conflict handling, decision making and leadership styles
· Correspondence: traditional and electronic
· Reporting: investigation, feasibility, audit and project documents
· Persuading: proposals, business plans and corporate CVs
· Non-verbal modes and body language
· Graphics: visual and graphic communication
· Media: the internet, new media and reputation management
This edition’s comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.
Terri Grant is an emeritus professor who headed the Professional Communication Unit (PCU) in the School of Management Studies at the University of Cape Town for 14 years. She still teaches widely at several local and international universities and consults privately in business and industry, combining academic research findings with hands-on commercial experience.
Rea Borcherds is an ex-director of the PCU and is currently a trainer and executive coach, equipping individuals and teams with essential communication practices in today’s workplace.
Accolades for previous editions:
“The book … achieves a balance between the demands and effects on communication of the enormous recent
advances in technology and tried and tested communication principles …”
- Melissa Steyn, South African National Chair in Critical Diversity Studies, University of the Witwatersrand
“This textbook aims to prepare and equip students with the communicative skills and competence for the 21st century world of work, trade and industry. With the proliferation of new media technologies, the text stresses the need for students’ acquisition of communicative skills to become more interactive, versatile, and participative in global business environments and networks.”
- Ephraim Okoro, Howard University, US (book review extract from the Business & Professional Communication
Chapter 1: The three Ms of modern-day communications: multilingual, multimodal and multicultural
PART 1 SPOKEN MESSAGES
Chapter 2: Speaking out: individual, group and impromptu presentations
Chapter 3: Interviewing: the role of listening and perception
Chapter 4: Working in teams: informal and formal meeting
PART 2 WRITTEN MESSAGES
Chapter 5: Gathering data and composing your message
Chapter 6: Corresponding in traditional and electronic media
Chapter 7: Reporting on the job: evaluating your findings for clear decision making
Chapter 8: Selling your ideas: proposals and business plans
PART 3 VISUAL MESSAGES
Chapter 9: Visually speaking: visual modes and media in oral presentations
Chapter 10: Graphically speaking: visual modes and media in written documentation
Chapter 11: Bodily speaking: non-verbal cues and body language
Chapter 12: Digital media and impact on reputation: immediacy, mobility, versatility
Supplementary material available for this title includes:
• PowerPoint presentations (the slides were developed by the author to assist you with your lectures)
• PowerPoint Templates for all chapters (the slides are outlines to assist you with your lectures)
• Supplementary material for certain topics covered in the textbook
• Jpegs of all figures and tables
All source material (excluding figures and tables) has been supplied in an editable format (Microsoft Office) and you can fully customise it to your needs.
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