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  • Exploring Creativity and Innovation - A structured approach for entrepreneurs, managers and other game changers 2/e
  • Antonites AJ
  • ISBN: 9780627037863
  • eISBN: 9780627037870
  • ePub ISBN: N/A
  • 278 Pages | Published: 2020

Creativity is currently ranked among the most critical skills required to address issues and exploit opportunities created by the 4th Industrial Revolution. It functions as problem solver and idea generator, and is an essential component of innovation. In an increasingly aggressive global business environment, the ability of a nation to compete is of utmost importance for economic survival and growth via innovation. Exploring creativity and innovation discusses all the aspects of innovation, including the creative person, process and outcome; and now also includes a section on design thinking that facilitates modern creative behaviour in an array of business and organisational environments.

Exploring creativity and innovation follows a process approach and provides locally relevant examples and case studies to help readers clearly understand the concepts of innovation and innovation management, and to situate them within the African context.




SECTION A: Creativity

Chapter 1: The role of and need for the “new” (the context, need and nature of innovation)

Chapter 2: The creative person and the environment

Chapter 3: The creative process

Chapter 4: Design thinking

Chapter 5: The creative outcome

SECTION B: Innovation

Chapter 6: Introduction to innovation: linking invention to market

Chapter 7: Models, processes and patterns

Chapter 8: Business model to business plan

Chapter 9: Product development

SECTION C: Management

Chapter 10: Mananging innovation






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