Effective communication N5 - Empowering the workforce
- Swart M, Hairbottle M, Scheün R
- ISBN: 9780627037993
- eISBN: N/A
- ePub ISBN: 9780627038006
- 446 Pages | Published: 2021
To communicate effectively needs accurate
information and precision in method, especially in the world of work where major
decisions and the success of the organisation can be impacted negatively or
positively by what is conveyed. Communicating globally in an ever-changing
digital world can be challenging. Effective communication
N5 – empowering the workforce therefore includes content on managing these changes, ethical work and
communication practices, and communicating efficiently in multicultural and
digital environments.
Effective communication N5 – empowering the workforce is designed to prepare students for success in today's global and digital
workplace while maintaining its focus on essential and core communication skills. The most relevant aspects of communication theory
and competence are comprehensively addressed through easy-to-understand explanations
and illustrations; numerous concrete
and real-life examples of communication concepts in action; video clips, and website links. Essential skills in
writing, speaking, critical thinking and listening are exercised and
practically applied in groups or individually.
Contents include the following:
·
Organisational
communication
·
Formulation of
aims, goals and objectives in planning
·
Mass media
communication in advertising
·
Presentation
communication
·
Multicultural
communication in the business world
·
Language usage
·
Concise
communication
·
Letters for the
workplace
·
Correspondence in
the advertising world
·
Meeting
correspondence
·
Reports
·
Critical evaluation
of written and visual materials
·
Critical evaluation
of auditive and oral communication
Effective communication N5 – empowering the workforce is not only aimed at students but can also be used by employees and those
at executive management level.
Chapter 1: Organisational communication
Chapter 2: The formulation of aims, goals and objectives
in planning
Chapter 3: Social and mass media communication and advertising
Chapter 4: Presentation communication
Chapter 5: Multicultural communication in the world of
work
Chapter 6: Language usage in the workplace
Chapter 7: Concise communication
Chapter 8: Writing letters in the workplace
Chapter 9: Correspondence in the advertising world
Chapter 10: Meeting correspondence
Chapter 11: Reports
Chapter 12: Critical proofreading and editing of written
and visual material
Chapter 13: Critical evaluation of auditive and oral communication
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