Effective communication N5 - Empowering the workforce
- Swart M, Hairbottle M, Scheün R
- ISBN: 9780627037993
- eISBN: N/A
- ePub ISBN: 9780627038006
- 446 Pages | Published: 2021
To communicate effectively needs accurate information and precision in method, especially in the world of work where major decisions and the success of the organisation can be impacted negatively or positively by what is conveyed. Communicating globally in an ever-changing digital world can be challenging. Effective communication N5 – empowering the workforce therefore includes content on managing these changes, ethical work and communication practices, and communicating efficiently in multicultural and digital environments.
Effective communication N5 – empowering the workforce is designed to prepare students for success in today's global and digital workplace while maintaining its focus on essential and core communication skills. The most relevant aspects of communication theory and competence are comprehensively addressed through easy-to-understand explanations and illustrations; numerous concrete and real-life examples of communication concepts in action; video clips, and website links. Essential skills in writing, speaking, critical thinking and listening are exercised and practically applied in groups or individually.
Contents include the following:
· Organisational communication
· Formulation of aims, goals and objectives in planning
· Mass media communication in advertising
· Presentation communication
· Multicultural communication in the business world
· Language usage
· Concise communication
· Letters for the workplace
· Correspondence in the advertising world
· Meeting correspondence
· Critical evaluation of written and visual materials
· Critical evaluation of auditive and oral communication
Effective communication N5 – empowering the workforce is not only aimed at students but can also be used by employees and those at executive management level.
Chapter 1: Organisational communication
Chapter 2: The formulation of aims, goals and objectives in planning
Chapter 3: Social and mass media communication and advertising
Chapter 4: Presentation communication
Chapter 5: Multicultural communication in the world of work
Chapter 6: Language usage in the workplace
Chapter 7: Concise communication
Chapter 8: Writing letters in the workplace
Chapter 9: Correspondence in the advertising world
Chapter 10: Meeting correspondence
Chapter 11: Reports
Chapter 12: Critical proofreading and editing of written and visual material
Chapter 13: Critical evaluation of auditive and oral communication
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