
Entrepreneurs
are the core and essence of any economy. Without entrepreneurs, there
would
be no business; without
business, there would be no government, as there would
be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the
masses,
and even from innovative individuals, is that they act on opportunities and
create
something
new, thereby driving economic evolution. Entrepreneurship
– a South African perspective
is a guide to becoming a successful entrepreneur.
It
describes
and illustrates new business creation
within
a South African context: the start-up process, the growth stages
and the challenges in the maturity
phase of the business.
In this fifth edition, all the chapters have been revised substantially and special attention has been given to South African and other case studies relevant to the context of Africa. More emphasis is placed on the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses.
Contents include the following:
- The nature and development of entrepreneurship and the entrepreneur
- Creativity, innovation and the window of opportunity
- Developing the business plan
- Start-up and resources for entrepreneurs
- Fair trade, competition and consumer protection
- Legislation and regulations affecting entrepreneurs
- Financing, growth and buyout of a business
- The Fourth Industrial Revolution, technology and e-commerce opportunities
- Family businesses, franchising and corporate entrepreneurship in South Africa
Entrepreneurship is aimed at students at all higher education institutions in South Africa, as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.
Cecile Nieuwenhuizen is a professor and holds the chair position in the South African Research Chair Initiative (SARChI): Entrepreneurship Education in the College of Business and Economics at the University of Johannesburg.
She has previously held the position of Head of the Department of Business Management at both Unisa and the University of Johannesburg. With her family, she is involved in various successful businesses.
Thea Tselepis is an associate professor in the Department of Business Management at the University of Johannesburg and is also affiliated with the South African Research Chair Initiative (SARChI) in Entrepreneurship Education. She is a specialist in Entrepreneurship in interdisciplinary fields and an NRF-rated researcher.
PART A:
ENTREPRENEURSHIP AND ENTREPRENEURS
Chapter 1 The nature
and development of entrepreneurship
Chapter 2 The
entrepreneur
PART B: THE
ENTREPRENEURIAL PROCESS
Chapter 3 Creativity
and innovation
Chapter 4 The window
of opportunity
Chapter 5 The
business plan and business model canvas
Chapter 6 Start-up
requirements and resources for entrepreneurs
Chapter 7
Legislation and regulations affecting entrepreneurs
Chapter 8 Financing
an entrepreneurial business
Chapter 9 Networking
and support
PART C:
ALTERNATIVE ROUTES TO ENTREPRENEURSHIP
Chapter 10 The
family business
Chapter 11
Franchising in South Africa
Chapter 12 The
business buyout
PART D:
POST-START-UP CHALLENGES
Chapter 13 Managing
growth
Chapter 14 Growth
strategies and options
Chapter 15 The
Fourth Industrial Revolution and technology usage
Chapter 16
E-commerce opportunities
PART E:
CORPORATE ENTREPRENEURSHIP
Chapter 17
Corporate entrepreneurship
Supplementary material available for this title includes:
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• Suggested answers to Textbook questions
• A Test Bank (including memorandum)
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